The process begins with understanding your business. From our first meeting, we carefully gather all the information you provide to gain a clear understanding of both you and your customers. During the preparation phase, we define the visual styles we'll work within, study your competition to ensure strong differentiation, and explore various options for visually expressing your brand.

We kick off the creative process with brainstorming and moodboard creation. Here, we focus on selecting a suitable color palette, which greatly influences the overall look and dynamic of your brand's visual identity. Our designers craft specific graphic elements and develop various typography options. This phase yields dozens of concepts, which we then carefully narrow down, selecting only those that meet defined criteria and can represent your brand in the long term. The chosen designs are refined into final versions and applied to sample communications.

During the presentation, we’ll explain the rationale behind each specific design choice. We carefully listen to your opinions and feedback, noting down all insights, ideas, and comments. This allows us to analyse them step-by-step and incorporate any necessary adjustments.

We recontextualize the revised designs, allowing you to see every adjustment in the outputs. After this step, we move to the final approval of the refined designs. Once approved, we proceed with documentation and project delivery.