STRATEGY

Creating recognisable brands

01

IDEA MAKING

- creative ideas drive biznis

Idea Making

IDEA MAKING is not just about generating sales ideas. It is a complex alchemy that transforms ideas into functional solutions. It breathes life into visions that redefine the contours of your company.

The process in which we weave the threads of imagination into tangible
reality.

IDEA MAKING is not just about generating sales ideas. It is a complex alchemy that transforms ideas into functional solutions. It breathes life into visions that redefine the contours of your company.

The process in which we weave the threads of imagination into tangible
reality.

EDENPHARMA

1

For EDENPHARMA we created a communication strategy, campaign visuals, OOH print, campaign, product photography and covered the complete idea creation process.

1

EDENPHARMA

Edenpharma je známa značka vo farmaceutickom priemysle ponúkajúca širokú škálu produktov na podporu zdravia a kvality života. Zadanie? Vytvoriť ideu kampane a kompletnú komunikačnú stratégiu. Idea „Vieme, čo vám chýba“ bola pretavená do key vizuálu a následne do OOH, printov a kampaňových vizuálov. Po 4 mesiacoch kampane sme klientovi priniesli zvýšený počet objednávok o 300% a lepšiu rozpoznateľnosť medzi zákazníkmi.

Edenpharma is a well-known brand in the pharmaceutical industry offering a wide range of products to support health and quality of life.

Assignment? To create a campaign idea and a complete communication strategy. The idea "We know what you're missing" was translated into a key visual and then into OOH, prints and campaign visuals. After 4 months of the campaign, we delivered the client a 300% increase in orders and better recognition among customers.

COMMUNICATION STRATEGY

VISUAL CAMPAIGN

OOH & PRINT

PRODUCT PHOTOGRAPHY

02

BRANDING

Don't follow trends.
Create them.

BRANDING

Creating a distinctive brand is the cornerstone of business success.

BRANDING turns an abstract concept into a captivating identity. It is the soul of your company. A story that speaks to your audience without saying a word. It cultivates trust, creates a personal relationship with your client and leaves a mark that resonates.

Creating a distinctive brand is the cornerstone of business success.

AMAZONIKA

2

Cooperation with AMAZONIKA was a really tasty cup of coffee. It included ingredients like naming, logo, visual identity, socials templates or product design. Yum.

2

AMAZONIKA

Amazonika (in the original "Health from Amazonia") is an online store that offers premium herbal teas, coffees and nutritional supplements from Latin America. The aim of the company's objective was to update its brand strategy to reach new target groups.
company's objective was to update its brand strategy to reach new target groups.
We went about this through a new memorable brand name with a modern visual identity. This was inspired by the remains of the mystical Mayan civilization found in the Amazon rainforest.

The main element of the identity is a custom logotype based on a grid that reflects the beauty of the ancient stone carvings and patterns

NAMING

LOGO

VISUAL IDENTITY

SOCIAL MEDIA TEMPLATES

PRODUCT DESIGN

EXPANDIFY

3

Those who do not expand, stagnate. That's why we created a new logo, a sexy minimalist visual identity and a complete user-friendly web design for Expandify.

3

EXPANDIFY

What is the essence of Expandify? Expansion. You didn't expect that, did you? That's why they came to us with a clear vision - to help their clients with everything they need to expand their business from the EU to the UAE. Our job was to create a logo, visual identity and web design. The identity had to be sovereign, bold and the design immediately distinguishable from the competition. The web design is functional, effective and confident. This was helped by a special ingredient - golden colour elements.

LOGO

VISUAL IDENTITY

WEB DIZAJN

03

STRATEGY

order, direction, a well-defined goal

STRATEGY

In the beginning there was chaos. A whirlwind of thoughts without form or purpose. Strategy is what gives form to creativity and order to chaos.

Imagine STRATEGY as a dance between vision and realization. It connects innovation with practicality and sets the stage for results without stifling the wild spirit of creativity.

In the beginning there was chaos. A whirlwind of thoughts without form or purpose. Strategy is what gives form to creativity and order to chaos.

ZK SHOP

4

Looks doesn't matter. That is, unless you're a site trying to win audience sympathy. For ZK SHOP, we've prepared a web design so appealing that it beats the 3-second rule of losing attention.

4

ZK SHOP

ZK shop offers clients premium cosmetics and nutritional supplements. The brief was to create a simple, yet stylish website with an elegant presentation of the company's premium products.

WEB DIZAJN

MARKBAL

5

Markbal was one of the first clients to choose the "Be different" product. We focused on redesigning the logo and brand codes to differentiate client from the competition. We created a brand book that the client liked so much that they subsequently commissioned us to create a design for company car wraps.

5

MARKBAL

Markbal is a Slovak wholesaler of packaging materials and hygiene accessories, with the main focus on the gastro sector. Since 1994 it has been a reliable partner of many establishments and facilities.

LOGO REDESIGN

VISUAL CAMPAIGN

BRAND CODES

PRINTING

CAR WRAP

AUTHENTIC SURFACE

6

First impressions matter. And for a design designed to appeal to aesthetically inclined clients, this is doubly true. For Authentic Surface, we created a website that reflects the brand's philosophy - clean lines, timeless aesthetics and attention to detail that catches the eye at first glance. There's no unnecessary ballast, but raw clean design as well as the concrete itself that dominates their portfolio.

6

AUTHENTIC SURFACE

Authentic Surface offers authentic cast concrete floors, microcement, concrete paints and trowels, limewash and concrete furnishings. The brief was to create a simple yet aesthetically sophisticated website that captures the minimalist beauty and quality of the brand's materials.

WEB DESIGN

PROGRAMMING

COPYWRITING

BRAND

Brand DNA are the brand molecules that put together the miracle of life. And that's your brand identity. It is the consistency behind it that plays a central role in communication, content creation and targeting on the web or social media. It's the key that opens the door to understanding your brand and the subsequent creation of communications.

Which molecules are the basic building materials of Brand DNA?

BRAND COMPETENCIES, VALUES AND PASSIONS. WELL, OKAY, BUT WHAT DOES THAT MEAN?

Competencies are rational arguments why people choose that particular brand. It's about value for money, strong know-how and high availability.
Every ration balances the heart, otherwise the balance cannot work. Passions are the emotions that support a brand, such as individual approach to customers, accountability or transparency. These concepts can sometimes seem abstract, so we try to elaborate on them in more detail when creating Brand DNA.
Values are the solid principles on which a brand stands. They are essential for the company, but they can also be a decisive factor for end customers.

It's in our DNA

SECONDS

3 seconds. That's exactly how long you have in today's accelerated era to get a customer's attention.

WHAIT, WHAT?

This is no time for generic drivel. It is necessary to go about it differently. We would call it the shock method. Make this hectic crowd pause and say, "Wait, what?!"

BRAND DNA

Unconventional solutions that make you stand out from the crowd are in our DNA. And what will be your Brand DNA? We'll figure that out together.

Any questions?

Ask questions, boldly. We'll be happy to answer any of them.